Should brands consider mobile optimisation for their 2022 website strategy?

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 06, 2021, 2:50 PM UTC

This piece showcases an infographic put together by 2Flow, which sheds light on the importance of having a mobile-friendly website.

With Google considering mobile performance as a search ranking factor, businesses must add mobile optimisation as a core part of their 2022 website strategy. More than half of all global web traffic originated from mobile devices. In fact, 60% of US website visits in the US in 2020 originated from mobile devices, while 38% originated from desktops and only 3% of website visits originated from tablets.

Around 77% of consumers said they shop on mobile devices as it “saves them time”. As a result, mobile commerce sales are projected to reach $3.56 trillion in 2021 – 22.3% more than the $2.91 trillion sales in 2020. 61% of website visits originate on mobile and an estimated 45% of ecommerce transactions are completed on mobile in 2020. Close to half of adults also said they prefer to use their mobile devices to search for items before purchasing them over their desktops or laptops.

However, 53% of mobile website visits are also abandoned if pages take longer than three seconds to load. Around 42% of people have security concerns when shopping on mobile devices. 51% of users also reported it is easier to make online purchases over a computer than on a mobile phone. Despite all concerns, eMarketer estimated mobile would make up about 73% of all ecommerce sales in 2021.

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