Optimise digital experiences around consumer needs to enhance CPD

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 08, 2021, 10:12 AM UTC

According to a study by Quantum Metric and Harvard Business Review Analytics Services, developing cultures around customer needs can help brands meet new demands of digital experiences.

Continuous product design (CPD), according to the report, may lower product friction and help executives align teams with consumer needs. Customer insights are used by digital leaders like HSBC's Michael Spiteri to find customers’ common difficulties in digital experiences and to create long-term value and engagement.

Companies can leverage CPD to develop more human experiences via customer insights from digital assets. Moreover, brands can inform product designs and decisions, based on consumer needs, as well as overcome cross-communication and cultural challenges using a CPD platform.

84% of executives believe culture is a key “pillar” of digital transformation. So, the company leadership must implement CPD solutions to develop a customer-centric culture.

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