Twitter experiments content warning labels for individual posts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 08, 2021, 12:58 PM UTC

Based on this update, tweets with sensitive images would be blurred with a message indicating that the author has flagged them – preventing followers from undue shock.

Twitter is testing the option to add content warnings to individual tweets, allowing users to broadcast trigger warnings to followers, to lower shock. While the existing settings let users label every media as sensitive content, it is a one-size-fits-all approach.

The official Twitter Safety account notes that the company is testing an option for some of its users to “add one-time warnings to photos and videos” shared. Users can add content warnings to a draft tweet by tapping the "..." option in the bottom right corner of the uploaded image and selecting a flag in the bottom right corner of the screen.

Reasons for warning tweets include “violence”, “nudity”, or “sensitive” content. However, the American micro-blogging site has not disclosed when the feature will be available to all Twitter users.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings

Read the original article

[1 minute read]