Experiment with video, micro-influencers to broaden reach on social media

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 10, 2021, 1:33 PM GMT+0

Nearly 69% of customers prefer video content to text.

Maintaining a robust social media brands presence is crucial today, given that 97% of Fortune 500 companies use social media for promotions or stakeholder communication. Moreover, social media offers affordability and flexibility that brands can instantly engage target audiences.

Businesses need to get creative and experiment with content formats on social media. For instance, videos on landing pages lead to an 86% increase in conversions. Similarly, user-generated content helps brands engage with customers and incorporate their content into brand content.

Social media influencers with followers numbering anywhere between 10,000 to more than 100,000 can help brands reach newer audiences. This means brands do not have to chase celebrities and invest millions to get their endorsement.

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