Integrate marketing automation tools to drive ecommerce sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 13, 2021, 2:27 AM UTC

Get a holistic view of campaign performance by automating analytics and reporting across channels like Google Analytics.

Implementing marketing automation, data collection automation, and shipping and fulfilment automation can help brands enhance their ecommerce campaigns. Businesses must first evaluate their ecommerce platforms' capabilities, as well as the type of integration they offer, before implementing automation.

Assessing industry trends and conducting market research can help brands pick the best automation tools for their ecommerce business. Brands can use marketing workflows like automated replies, chatbots, and scheduling in emails and social media to grow subscribers and address problems.

Use automated marketing analytics software to track the consumer journey and understand their pain points. Leverage automated feedback systems like Net Promoter Score (NPS), real-time consumer feedback, and more to collect consumer data. Automating shipping and fulfilment can enhance inventory management and logistics.

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