According to a recent report by TVision, the top five streaming services in the US by household reach are Netflix, YouTube, Hulu, Amazon Prime Video, and Disney+.
In Q3 2021, ad-supported video on demand (AVOD) secured 37% of audiences’ viewing time and subscription VOD secured 32% of their time. TVision, however, considers subscription-based streaming services with ads like Hulu and Discovery+ to be AVODs.
Netflix and Disney+ are considered SVODs. Streaming services with ads got 55% of viewing time among the top ten apps. Ad-free services cornered 37% of the viewing time.
Netflix at 23% saw the most viewing time in Q3 2021, followed by YouTube (21%), and Hulu (17%). In addition, Netflix is available in 67% of US households. 47% have Hulu, and 43% have Amazon.
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