In Q3 2021, ad-supported video on demand (AVOD) secured 37% of audiences’ viewing time and subscription VOD secured 32% of their time. TVision, however, considers subscription-based streaming services with ads like Hulu and Discovery+ to be AVODs.
Netflix and Disney+ are considered SVODs. Streaming services with ads got 55% of viewing time among the top ten apps. Ad-free services cornered 37% of the viewing time.
Netflix at 23% saw the most viewing time in Q3 2021, followed by YouTube (21%), and Hulu (17%). In addition, Netflix is available in 67% of US households. 47% have Hulu, and 43% have Amazon.
[2 minute read]