At 23%, US viewers spend most of their streaming viewing time with Netflix

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 15, 2021, 11:54 AM UTC

According to a recent report by TVision, the top five streaming services in the US by household reach are Netflix, YouTube, Hulu, Amazon Prime Video, and Disney+.

In Q3 2021, ad-supported video on demand (AVOD) secured 37% of audiences’ viewing time and subscription VOD secured 32% of their time. TVision, however, considers subscription-based streaming services with ads like Hulu and Discovery+ to be AVODs.

Netflix and Disney+ are considered SVODs. Streaming services with ads got 55% of viewing time among the top ten apps. Ad-free services cornered 37% of the viewing time.

Netflix at 23% saw the most viewing time in Q3 2021, followed by YouTube (21%), and Hulu (17%). In addition, Netflix is available in 67% of US households. 47% have Hulu, and 43% have Amazon.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

Read the original article

[2 minute read]