Fine tune product positioning before sending out cold emails

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 15, 2021, 5:35 AM UTC

Optimise cold emailing efforts by looking to boost conversion while reducing acquisition costs.

Brands without a robust cold outbound email strategy often end up driving up the costs of customer acquisition with little to no results. While cold email campaigns can drive sales in a target market, they don’t help brands “target a market”, contends the author.

Cold emails could be unsuccessful for a variety of reasons, including a lack of product positioning beforehand, ineffective sales pitches and indecisive target markets. Businesses should try the “200 cold calls, 20 demos, 2 closes per day” sales strategy before they send out cold emails.

This help lower acquisition costs since the prospective client would already be aware of the brand. Rather than sending out random cold emails, conduct market research, speak with prospects, and offer solutions that address their problems.

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