Corporate blog posts can be used for media pitches and press releases.
Given that most consumers prefer using social media sites like Twitter and Instagram, businesses must rethink their corporate blogging strategy. To attract traffic to corporate blogs, marketers must create original, value-based marketing copies instead of using generic terms like "Click here to discover more.”
Keyword research can help marketers drive organic search traffic to their blogs and improve SEO. Craft social media posts using content from corporate blogs to increase click-through rates.
Brands can further promote their blogs by sending out monthly e-newsletters to clients and prospects. Paid search advertisements can also increase the number of people who read corporate publications.
[3 minute read]