Companies can use their ecommerce site to build the brand, enhance products, and manage multiple third-party sales channels.
The most successful brands are those that meet customers where they are via multiple channels. By entirely managing consumer experiences (CX), as well as selling to them through a controlled online store, these businesses become more resilient.
A multichannel sales strategy can include traditional marketplaces like Amazon, eBay, modern marketplaces like Facebook and Spotify, retail, and wholesale. Having multiple sales channels can help brands engage customers efficiently, adjust to market changes, and connect with customers on relevant channels.
A central online store, like Amazon, is privy to multiple channels and helps build sales pathways and protects brands from policy changes and seller limitations. Businesses can create compelling brand stories and improve CX using a multichannel sales strategy.
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[12 minute read]