FTC proposes new rule to protect Americans from privacy abuses online

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 16, 2021, 8:30 AM UTC

The "Trade Regulation Rule on Commercial Surveillance" by the Federal Trade Commission (FTC) could bolster security practices.

While in its early stages, the rule would apply to digital platforms that either track their users through invasive means or allow others to do so, without consent. The rule would reinforce security protocols, restrict privacy violations, and ensure that algorithmic decision-making does not lead to unlawful discrimination.

This legislation is similar to the Broadband Privacy Act, which was proposed but never passed. Following the FTC's submission of information to the Office of Management and Budget on probable impending regulatory actions, the rule is listed in the agency’s summary.

The new rule would be the first significant anti-Big-Tech action, by FTC’s new Chair, Lina Khan. According to an FTC spokesperson, the body will utilise all tools to combat harmful commercial surveillance practices.

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