FTC’s kick-starts rulemaking process for new privacy regulations

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 16, 2021, 6:18 PM GMT+0

The agency’s recent regulatory filing states that the FTC is at a “prerule” stage, with the next stage of rulemaking occurring in February.

In a recent regulatory filing, the Federal Trade Commission (FTC) has elaborated on how it intends to take specific steps towards privacy regulation under section 18 of the FTC Act. These regulations aim to curb lax security practices, limit privacy abuses and ensure decision-making does not lead to unlawful discrimination.

This move indicates that the agency is eyeing ad-tech companies and similar organisations that rely on consumer data. The FTC has earlier issued guidelines and entered settlement orders to make its privacy expectations known.

Formal rules, however, will empower the body to fine first-time violators. The regulatory filing comes three months after FTC Commissioner Rebecca Kelly Slaughter spoke of new privacy regulations benefitting both consumers and businesses.

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