Over 1,000 such restaurants are being planned to open at the end of the year, according to TechCrunch.
TikTok is launching a new chain of delivery-only restaurants across the US, to convert viral cooking videos from the app into menu items. The restaurant service will be launched in collaboration with Virtual Dining Concepts and Grubhub, and the menu will be updated quarterly to deliver TikTok-branded foods.
Further, 50% of the profits derived from the food sales will be shared with the creators of the dishes. The “TikTok Kitchen” model is similar to YouTube's Mr. Beast, who recently opened a "Mr. Beast Burger” restaurant.
The model uses existing restaurant staff and kitchens to manage local food orders. The project could help the company generate awareness and align with its ecommerce goals.
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