Combine local and on-page SEO tactics to enhance Google search ranking

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 21, 2021, 12:54 PM UTC

A local SEO strategy can help brands link to local directories, as well as generate relevant links.

Businesses trying to build their online presence and boost Google search ranking should optimise their website for both local and on-page SEO. Local SEO entails the process of optimising the brand’s presence for relevant searches to drive awareness and reach among local consumers.

Whereas on-page SEO includes the optimisation of content elements like title tags, internal links, and more. While local SEO specialists implement link-building tactics, on-page SEO experts optimise the site's content, and meta descriptions among others to augment search ranking.

Brands can update their Google listing for local relevance, and lower advertising costs on outdoor marketing efforts via local SEO. With on-page SEO, marketers can optimise sites for Google’s expertise, authority, and trust (EAT), and boost search ranking for organic listing.

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