B2C strategies and tactics that help B2B marketers engage audiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 22, 2021, 5:20 PM UTC

B2B companies should take inspiration from the strategies leveraged by B2C digital marketers during the pandemic.

With Metaverse making an entry into the marketing world, virtual arenas are no longer reserved for gamers.  In fact, Metaverse will be a place where businesses can sell their products and network and hold conferences – Metaverse will soon become a reality. So, businesses must consider marketing inside the Metaverse to expand their audience base and keep them invested.

B2B marketers should think beyond the classical myth – while B2C marketing can be emotional, B2B tactics must appeal to the rational mind. B2B companies must create experiences that appeal to their employees and customers. They should ensure their campaigns are emotionally invested. As purchasing is always an emotional decision – be it B2B or B2C product/service – marketers must focus on producing an emotional response from their audience.

While whitepapers and guides are invaluable assets to demonstrate expertise, educate audiences and build customer trust before making a purchase, they should explore exciting ways to personalise each experience.  For instance, create an innovative microsite focusing on a specific product/topic/problem. Further, understand and segment audiences to create personalised messaging for each prospect and connect with them on a personal level.

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