An action plan is a proposed strategy with a clear, detailed list of all the steps necessary for achieving a goal within a proposed timeline.
The author contends that when it comes to marketing, an action plan could mean the difference between a campaign that “sizzles” and a campaign that “fizzles.” These plans are designed to help marketers reach their goals faster. It can help marketers meet their goals in a timely fashion without skipping any steps and communicating effectively with team members. Action plans can also help marketers set reasonable expectations for what they can accomplish in a specific time period.
Designing a SMART – Specific, Measurable, Attainable, Relevant and Timely – action plan can help determine whether the pre-set goals are realistic and identify what actions are needed to reach goals. After selecting the goals to be accomplished, consider using a template or tool to capture the action plan and share it with other members involved in it.
Apart from brainstorming to look at the more significant aspect of the project, marketers should delegate and assign responsibilities to team members. Then, schedule due dates and set up alerts to keep everyone involved on track. Track each little progress and check-in with team members. Once the project is completed, marketers must celebrate their progress and review the process to identify improvement opportunities.
[5 minute read]
