Start with a motivating activity to make virtual sales kickoff events engaging

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 22, 2021, 3:44 PM GMT+0

As people enter the third year of the global pandemic, they are increasingly developing a new form of fatigue - Zoom fatigue.

Brands can alleviate this pandemic-influenced fatigue by stating expectations and building a solid plan around their virtual sales kickoff (SKO) event. The plan should include a healthy dose of inspirational content and celebration of team members around the company’s culture.

Companies should make their SKO event more exciting for the team members by introducing a fun element. For instance, encourage team members who have not met or known each other previously to forge connections between each other. They should also include meaningful and interactive content like videos that help foster soft skills such as communication and mindfulness.

Start with a motivating activity and maintain a positive momentum throughout the event, recognising phenomenal performance and fostering ongoing learning. Consider points from “Ask Me Anything” (AMA) panels from other leaders, virtual breakouts and events to celebrate and reward employees while setting the agenda for SKO.

Companies should reward employees with gift bags of items branded with the company name or logo, extra vacation days or paid time off. They should also celebrate wins from team members who have showcased outstanding performance.

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