Usage of AVOD services likely to grow in 2022

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 22, 2021, 2:51 AM GMT+0

Ad-supported video on demand (AVOD) inventory reached a total of $3.5 billion across the top four channels in 2021, as per Kantar.

In 2022, AVOD, online and mobile video are slated to grow, impacting linear TV budgets. Given the rising cost of subscription video on demand (SVOD) and the saturation of streaming platforms, more consumers are less likely to pay for multiple SVOD platforms.

This trend is projected to increase the usage of AVOD platforms among consumers in the next two years. Moreover, AVOD expenditure growth for TV episodes, movies etc could reach $66 billion across 138 countries over the next five years.

65% of consumers paying for TV or video streaming services weekly, view over two hours of “paid-for” streamed content every day. Advertisers can benefit from cross-channel video initiatives using AVOD to bolster brand image and share of voice.

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