SEO pros spend less time in link building activities now: Twitter poll

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 23, 2021, 3:24 PM UTC

Technologist Barry Schwartz conducted a Twitter poll directly focussed on link building tasks.

The Twitter poll asked, “SEOs – what percentage of your SEO work is involved with link building?”. Around 58% of respondents reported spending less than 25% of their time directly on link building activities. Only 9% of SEO professionals said over 75% of their time is focussed on link building, while 13% said they spend 50-75% of their time in link building activities.

Around 20% of respondents said 25-50% of their time is focused on link building tasks. However, the author argues the results would have been reversed if someone had conducted a similar poll two decades ago.

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