Address consumer problems in marketing messages succinctly

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 24, 2021, 2:33 AM UTC

Add a differentiator in marketing messages to stand out from the competition.

Businesses can boost awareness, drive leads, and influence their consumers' purchasing decisions by crafting short and clear marketing messages. Moreover, such messages work well to retain the audience’s attention, address their problems, and build brand trust.

Writing concise marketing messages that outlines consumers’ problems will help marketers retain their attention. Focus on the target demographic's challenges, how they make purchasing decisions, and the tone of the language they use, to draft resonant marketing messages that attract prospects.

To make it easier for customers to remember, avoid crafting excessively complex messages and keep them brief and simple. Highlighting the brand’s unique selling proposition in the marketing copies can help brands differentiate themselves from competitors.

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