Allow AI to improve marketing automation and personalisation efforts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 24, 2021, 12:25 PM GMT+0

An SEMrush study found that 40% of sales and marketing departments prioritise AI technology and machine learning for their success more than other departments.

With AI, marketers can leverage individualised data to identify most relevant audiences, their needs and preferences. It can help marketers accurately target only interested buyers with relevant and personalised offers.

Artificial intelligence can enable marketing automation as well as personalisation, giving brands an edge over competitors and drive sales and revenue in the post-pandemic world. Leveraging AI can also help companies automate pay-per-click (PPC) advertising and website analytics among others.

Marketers can also use this technology to empower users with predictive analytics-driven personalised recommendations, driving repeat usage and user retention. While AI-driven content marketing can help attract more traffic, AI-powered CRMs can provide real-time customer insights that are crucial in converting prospects and strengthening customer relationships.

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