Improve operational efficiency by optimising marketing tech stack

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 24, 2021, 2:32 AM UTC

Optimising marketing tech stack is essential as 82% of marketers lose up to five hours a week for managing different applications.

Since marketers must rather spend time building a revenue pipeline and delivering content with a greater scope of conversion, marketing tech stacks must be optimised to improve operational efficiency. Marketers must think about the level of integration present, speed to insight, the value the stack brings, and more.  

The marketing automation solutions chosen must help companies reduce software spends and gain a competitive edge with innovation. Innovation could allow companies to get creative with products, maximise marketing budgets and investments, and more.

To keep up with customers, aside from innovation, brands need new marketing technologies and aligned internal departments. Marketing automation technologies can help bridge the gap between teams, eliminate departmental silos, improve productivity and enhance marketing ROIs.

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