Draft link-building strategies based on white hat SEO to adhere to Google’s Webmaster Guideline.
Developing a link-building strategy that generates high-quality links can help boost organic traffic, improve the site's ranking on Google, and increase conversions. While linking to or earning links from relevant sites, ensure the links are contextual, have several “followed” links, have editorially placed links from third-party sites, and multiple referring domains.
Use the “Quick-Win” link building method, like linking to broken but relevant pages to yield high returns. More quick-win linking strategies include, unlinked brand mentions, relinking with lost or broken links, and repositioning links to relevant brand pages. Brands can also leverage traditional link building tactics like directory submissions, guest blogging, press release distribution and content syndication, and more.
To earn links create digital PR and outreach campaigns, publish data-driven reports, content, infographics, and conduct surveys. Build interactive assets and tools, place case studies and testimonials, follow the “#journorequest” hashtag on Twitter, create content on trending topics to earn and discover link building opportunities. Curating and publishing content on similar topics and interviewing industry experts can further drive links.
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