Most in-demand products are out of stock this holiday season

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 24, 2021, 2:58 AM UTC

Based on an infographic by uBreakiFix, this piece highlights current supply chain issues.

The infographic highlights that in this holiday season, online retailers’ out of stock products are up 360% from 2019. Must-have gifts are in increasingly short supply, with 50% of respondents reporting wanted items being out of stock, both online and in-store. With 30% slowdown expected for first-class mail, holiday shipping windows are getting smaller.

Due to these supply-chain issues, electronics sector has been badly impacted. Additionally, the ongoing chip shortage is resulting in a price hike on electronic items. In 2022, chip costs are estimated to be up by 30%.

Only 12% of global chip manufacturing takes place in the US, making tech harder to source than ever. Shipping times between China and the US have ballooned 83%, further compounding supply chain issues.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

Read the original article

[3 minute read]