Most in-demand products are out of stock this holiday season

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 24, 2021, 2:58 AM GMT+0

Based on an infographic by uBreakiFix, this piece highlights current supply chain issues.

The infographic highlights that in this holiday season, online retailers’ out of stock products are up 360% from 2019. Must-have gifts are in increasingly short supply, with 50% of respondents reporting wanted items being out of stock, both online and in-store. With 30% slowdown expected for first-class mail, holiday shipping windows are getting smaller.

Due to these supply-chain issues, electronics sector has been badly impacted. Additionally, the ongoing chip shortage is resulting in a price hike on electronic items. In 2022, chip costs are estimated to be up by 30%.

Only 12% of global chip manufacturing takes place in the US, making tech harder to source than ever. Shipping times between China and the US have ballooned 83%, further compounding supply chain issues.

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