Offer the guest checkout option to consumers to increase ecommerce sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 24, 2021, 12:14 PM UTC

Encouraging existing consumers to provide honest reviews can help brands offer social proof to prospects and augment sales.

While landing pages drive conversions, brands need to ensure their site is optimised for ecommerce sales. Create influential content with clear, compelling, and well place calls-to-action (CTAs) and use strong verbs like “claim” to create a sense of urgency among prospects.

Designing a frictionless guest checkout experience without users having to create an account can lower abandoned carts. Certificates like secure socket layers (SSL) and PCI-compliant payment networks with end-to-end encryption can help brands protect their consumers' data and build trust.

Using high-quality product images, supporting consumers via live chat, and creating mobile-friendly sites can also boost sales. Writing convincing product descriptions and developing a user-friendly user interface (UI) is recommended to optimise the browsing experience on the ecommerce site.

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