Consider recent trends to optimise mobile apps for user acquisition

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 27, 2021, 3:07 AM GMT+0

Successful user acquisition helps increase brand awareness, build a more extensive user base and enhance conversion rates.

In the mobile app industry, user acquisition is crucial because it enables the business to grow by acquiring new customers, leading to increased sales and revenue. To acquire more users, businesses can use methods like search engine marketing (SEM), search engine optimisation (SEO), content marketing and word of mouth marketing.

Promote apps on brands’ website and social channels. Owned media marketing, earned media marketing and paid advertising are also effective ways of driving mobile app installs.

Businesses should consider recent trends to optimise apps for user acquisition. For instance, chatbots are currently driving app installs but this may fade away over time. So, use marketing analytics and user data to inform app optimisation and adapt to ever-evolving trends.

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