Develop an International SEO strategy to reach customers in new markets

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 27, 2021, 1:10 AM UTC

International SEO strategy is a blend of policies, processes and practices, which are used to optimise search content for foreign countries.

When used appropriately, international SEO strategy makes it easy for search engines to find and serve the right webpages to appropriate users at the right time, thereby improving reach, revenue and search ranking. While developing an international SEO strategy that drives ROI, leverage a combination of geographic and language data.

Companies looking to expand to new international markets must note international SEO efforts come with significant costs. Consider the target country’s most used search engines and localisation factors like language and culture.

Write articles for local blogs, connect with local social media influencers and sponsor local events to build local links. Further, pay more attention to customer reviews, mobile responsiveness, international keywords and international domain structure among others.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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