With society evolving constantly, brands need to reinvent themselves to stay relevant and impactful.
As rebranding is a major financial investment, companies must be strategic about it. When planning for a rebrand, think beyond cosmetic logo or graphic changes, and consider refreshing owned websites, and updating messaging to stay fresh and culturally relevant.
While new visuals and a fresh website seem exciting, rebranding is risky and it helps to evaluate potential risks for an increased reward. Understand target audiences upon rebranding to rebuild in a manner that enhances customer experiences and simplifies the customer journey, especially for B2B businesses.
Pay more attention to quality, easy-of-use while rebranding. Additionally, use existing consumer data to inform rebranding efforts. Always inform customers and stakeholders before rebranding. Explain the core purpose of the company, the need to rebrand and the plan ahead.
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[4 minute read]