Guerrilla marketing can help build a strong disruptive marketing strategy

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 27, 2021, 3:04 AM UTC

This piece shares different types of marketing strategies that brands can use to distinguish their business from competitors and resonate with customers.

Leveraging disruptive marketing can help brands attract user attention. Some of the most popular types of disruptive marketing tactics are guerrilla marketing, event-driven marketing and digital disruption.

Digital disruption uses digital channels like social media or mobile apps and is highly useful for businesses to reach prospects. Based on digital disruption, companies can collaborate with customers to create content like blogs and podcasts, and distribute them across social channels.

Guerrilla marketing, on the other hand, is a low-cost, creative and unique approach to gain customer attention. Leverage guerrilla tactics like free giveaways or stunts in public places to gain consumer attention. Further, employ stories that inspire audiences while providing examples of successful campaigns to resonate with customers. 

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