AI can help­­ brands analyse data, identify language patterns, auto-create content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 28, 2021, 12:12 PM UTC

For brands trying to create regular social media content, and yet pressed for time and resources, relying on a generative pre-trained transformer (GPT-3) can prove useful.

With the AI-powered GPT-3 language generator, brands can study data, identify patterns in a language and produce natural language text or speech. This way, the software helps marketers create social media posts on autopilot.

Similarly, marketers can use predictive analysis to analyse data and make valuable recommendations about future outcomes. Such AI-enabled insights can help brands create personalised UX by suggesting relevant content, optimising ad placement, and engaging with users when they are the most active online.

AI can also help brands automate content publication and distribution. With automation, businesses can schedule their content in advance and distribute it across social media platforms. Apart from handling content, marketers can also use AI to offer conversational chatbots to tend to consumers’ needs and concerns 24/7.

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