Avoid broken links and post links on sites with high domain authority

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 28, 2021, 2:45 AM UTC

Businesses could do well to opt for professional link building services to build and maintain a strong online presence.

Link building, whether outbound, inbound or internal, is useful in diverting and directing web traffic. When taking professional help for backlinking, pick an agency with a great track record. Outreach blogging is one tactic that such an agency can help a brand with.

An agency can also assist brands with guest posting. Consider conducting an audit of the existing online profile to determine its current strength. While having links posted on other sites, ensure those have as high a domain authority rating as possible.

Posting on such sites lets brands maximise exposure. Further, to earn Google recognition, have as many valid links as is relevant. Avoid broken links as those could lead to being penalised.     

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

Read the original article

[2 minute read]