Brands must stay in line with trends by leveraging media.
With shrinking profit margins and increasing costs, it is increasingly difficult for direct-to-consumer (DTC) brands to acquire high lifetime value customers. The article recommends using affiliate marketing at every stage of the customer journey.
This method is considered low-risk to aid DTC brands generate leads, traffic and improve sales volumes. DTC marketers could also consider leveraging social media advertising. This makes it easier to share any media coverage a brand has received with its fans, followers and customers.
Further, to convert new customers, opt for digital word-of-mouth marketing methods such as reviews and personal recommendations. These methods provide multifold influence from an existing customer.
[4 minute read]
