Paramount+, Moderna were the fastest growing brands in 2021

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 28, 2021, 5:10 PM UTC

Riding the cryptocurrency wave, Coinbase saw a 4.7 point growth, ranking fourth on the list.  

Morning Consult shares insights from its recent report analysing brand growth. The report found that Paramount+ grew the fastest in 2021, up by 8.5 points. Moderna came in at the second spot with a 7.3 point growth.

This is because 70% of Americans received at least one dose in 2021. Where HBO Max was at rank 3, TikTok ranked fifth, YouTube Shorts at the sixth spot, and YouTube Premium at twentieth. It is to be noted that YouTube Premium didn’t surface until July, signalling a potential for eventual growth.  

As people chose to travel cautiously in 2021, growth gradually picked up for the hospitality and travel sector. Given that, Universal Studies Orlando ranked tenth on the list and Marriott Bonvoy was at the eleventh spot.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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