Test all elements from brand tone and pricing scheme to website design

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 28, 2021, 1:05 AM UTC

Brands must opt for A/B testing to identify website elements and engagement tactics that perform the best.

Marketers can conduct A/B testing to find out whether an infographic or a pie chart is more appropriate to represent data on their site. Additionally, while certain audiences respond better to videos, some prefer text, and others prefer images in brand messages, blog posts, and landing pages. To find out what works best for them, conduct A/B testing for each format.

Testing the pricing scheme can help businesses decide on prices that work best for their target audience. Even when it comes to offering information, brands can test at what time of the day or day of the week their content performs the best.

Brands can also use A/B testing to determine what kind of tone they would want their writing and brand positioning to reflect. Marketers should also test different types of targeting methods on their site homepage or landing pages to improve personalisation.

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