TikTok was the most-downloaded app worldwide on Christmas Day 2021

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 28, 2021, 5:05 PM UTC

In games, Brain Story: Tricky Puzzle ranked first worldwide following a version release on 21 December 2021.

App Annie’s recent study shares insights into app downloads that took place recently. On Christmas Day 2021, across iOS and Google Play, worldwide, TikTok led the daily downloads chart. It was followed by Instagram, Facebook, WhatsApp Messenger, Snapchat and more in that order.

On Christmas Day, in the US market, Oculus saw the most downloads. This could be driven by holiday gift-giving, in addition to the metaverse trend and increasing immersive experiences. YouTube took the second spot in the US, followed by Snapchat.

In the UK market, the NHS market was the most downloaded on Christmas Day. Amazon Alexa came in fifth on the list. Based on downloads and spends in the US and UK, Roblox led the charts.    

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