While executing online marketing efforts, marketers must keep certain best practices in mind.
Marketers must ensure that the brand website has been optimised for both, mobile and desktop. Not doing so could possibly alienate potential customers. To reach audiences that don’t use social media much or at all, investing in search engine optimisation (SEO) is a must.
Ensure plenty of high-quality links link back to the company website. The brand must also look to be a trustworthy resource to secure a higher search ranking. Further, every part of a website must be designed such that it carefully guides consumers to complete a purchase.
Those customers that order faster could be incentivised with offers. To encourage customer reviews, offer discounts to customers that tweet about the brand. Reviews could also be sought through emails post a purchase.
[3 minute read]