Along with optimising brand content, marketers can use expert-authored pieces to rank better on search engine result pages.
Collaborating with experts can help brands improve their search rankings. Marketers need to identify experts in their niche and create on-topic content. Along with adding credibility to the brand’s content, industry experts can help brands create content that seems authentic and resonates with buyers.
Similarly, industry influencers can also help lesser-known B2B brands build their exposure. By relying on content from experts instead of standard ads, businesses can build sustainable relationships with industry leaders as well.
Businesses also need to provide influencers and industry experts with SEO audits of their blogs in order to improve the search visibility of their content. To ensure the effectiveness of their content, brands need to avoid overusing pronouns, focus on storytelling and prioritise linking building – inbound and internal.
[11 minute read]