Generate direct leads by participating in or presenting at industry-relevant events.
B2B businesses must work on lead sourcing to get high-quality leads. Any lead generation strategy needs four elements. These are lead capture, lead magnets, landing page conversion techniques and lead scoring.
More specifically, marketers can leverage email marketing and send personalised emails with an opt-in for customers and relevant calls-to-action. Regularly posting on the brand website’s blog section keeps the site fresh and helps build search visibility.
For consistent, long-term lead generations goals, opt for organic search marketing. For this, brands must be up to date with the latest best practices and any algorithm changes. To earn online referrals, incentivise customers with promos and rewards.
Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.
[7 minute read]