Consider engaging with the gaming community to prepare for the Metaverse

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 30, 2021, 1:07 AM GMT+0

By joining spaces like Discord and engaging with the gaming community, brands can understand how they can leverage emerging digital realities.

While marketers and brands may not be able to do anything tangible in terms of building a presence in the Metaverse now, they can start learning. They need to start paying attention to the gaming community.

Games like Roblox have already introduced gamers to elements of the Metaverse, because of which Gen Z and Gen Alpha audiences already understand how digital and physical realities connect. Similarly, marketers can also join a server on Discord to see how they use bots and automation to augment the server.

Additionally, blockchain, Web 3.0 and NFT experts have already started marking a presence on Discord. This gives brands an opportunity to connect with such experts and learn about the trends before they become mainstream.

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