Leverage complex data security systems while undertaking digital transformation

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 30, 2021, 2:49 AM UTC

Digital transformation brings with it the benefit of automating processes, freeing up time for more important tasks.

Any business planning for digital transformation must bake it into the market strategy within a business plan. Being a lengthy process, businesses must decide what digital transformation means for them, right from manufacturing to marketing.

Any data that a brand has access to must be protected by complex data security systems. This is a good way to earn consumer trust and an important principle of implementing digital transformation.

Digital transformation and its elements are dynamic and need regular monitoring. This is where analytics help, as it helps identify aspects that may not have been assumed earlier. Further, digital transformation lets businesses respond to consumers’ changing demands and wants.  

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