Outsource blogging to get access to professional expertise

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 30, 2021, 3:41 AM UTC

Professional bloggers can create content in accordance with latest trends and updated information.

Blogs play an important role in customers’ journey while researching a product or service. Where 64% of B2B brands leverage blogs for promotions, outsource the same, 88% of companies outsource blog creation to bring credibility to the business.

Outsourcing blogging brings in professional expertise and access to extensive knowledge. It is also more cost-effective since hiring in-house writers unnecessary expenses. A blogging agency might also deliver content sooner since they work on fixed deadlines, unlike in-house teams which might not have been given deadlines.

Another benefit is that agencies might deliver content that’s of a higher quality. It could also be SEO optimised and backed with technical knowledge. By outsourcing blogging, marketers can free themselves up to focus on other tasks.

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