When it comes to CSR, brands must drive social impact among employees as well

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 30, 2021, 1:48 AM UTC

In addition to working with underprivileged communities, brands must focus on making their workplaces diverse and inclusive. 

Brands can focus on CSR themes like empowering communities, providing basic healthcare, and ensuring hygienic environments for underprivileged communities. By concentrating CRS efforts around such themes, companies can ensure they achieve a balance of economic, environmental, and social goals.

Businesses can collaborate with non-profit organisations to make regular donations towards children’s education and wellbeing. Similarly, companies can also share the medication costs of cancer patients. Apart from working with communities, brands must also work towards the wellbeing of their employees and their families.

Maintaining an optimum level of diversity and inclusion in the workplace is crucial to ensure gender balance, encourage participation from women employees, and promote team building. Additionally, companies can even help their staff with their children’s tuition and other education-related costs.

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