Audio content can help businesses improve content accessibility

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 03, 2022, 4:26 PM GMT+0

An accessible audio strategy can make the brand’s content accessible to people with hearing impairments or sighted audiences.

With search engines giving vast importance to content accessibility, making content available in audio-described formats is no longer a mere option – but a necessity. Brands must make their content available in audio-described formats to ensure accessibility for sighted people or individuals who are deaf or hard of hearing.

In order to create an effective audio strategy, brands must optimise their search marketing efforts by analysing featured snippets from voice search. Similarly, marketers should also use audio strategies to target customers in various stages of the sales funnel. For instance, podcasts and audio advertising can help build brand awareness.

Like visual logos, brands should also create a memorable and straightforward sonic logo. Creating a sonic logo that marketers can use at the end of every video, audio ad, and podcast ad can help companies maintain consistency across all branded audio content.

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