Employ a community manager to effectively engage consumers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 03, 2022, 4:30 PM UTC

Create multiple content copies targeted at different segments to boost click-through rates on social media.

Brands looking to boost sales via social marketing must create a community management strategy to retain and engage prospective consumers. Hiring a community manager, ideally, an influencer, can help companies attract new customers, manage PR issues and brand relationships.

To avoid being perceived as misleading or manipulative, it's best to stay true to the brand's goal while posting content on social media. Social proof the content, to preserve the quality of content on social sites.

Map out the community and categorise them into comparable personas based on behaviour, demographics, and psychographics, to meet the needs and demands of their followers. Have meaningful goals based on custom KPIs, communicate with other businesses and consumers, and handle controversial viewpoints, to manage and expand the brand's social community.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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