Use LinkedIn’s carousel ad format to publish ads with multiple headlines

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 04, 2022, 1:15 AM UTC

Marketers can use headlines to highlight features, ask questions or include CTAs.

When it comes to advertising on LinkedIn, brands can make use of the platform’s Carousel Ad Format feature. Using this feature, brands can use a separate headline for each carousel card. This means brands can use ten different headlines per ad.

But, marketers must also ensure their CTAs are aligned with each other and encourage users to complete a single action, instead of confusing them with varied prompts. If an ad seems uninteresting, marketers can use emojis to break the typical pattern of the news feed, capture users’ attention and boost conversion rates.

Similarly, ads should also feature time-sensitive language that creates a sense of urgency. For instance, ads promoting special deals like discounts can feature expiration dates to prompt immediate action.

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