Leverage design’s best practices to build a well-designed website

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 05, 2022, 9:14 AM GMT+0

A good website design can help businesses increase the number of return site visitors.

Having a good website design enables brands to positively influence prospects throughout their consumer journey. Developing an aesthetic and simple website with a clean design can convey professionalism and improve users’ browsing experiences.

Creating a website with simple structures and white background, as well as a colour combination that aligns with brand guidelines can enhance user experience and site usability. Further, implementing best design practices like a visual hierarchy can lower bounce rates, retain users longer, and attract prospects.

Moreover, a well-designed website that is warm, inviting, and bright, easily navigable and accessible can help retain user attention. With a website that performs well and is appealing, businesses can develop brand identity, deliver seamless browsing experiences, and boost conversions.

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