Leverage design’s best practices to build a well-designed website

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 05, 2022, 9:14 AM UTC

A good website design can help businesses increase the number of return site visitors.

Having a good website design enables brands to positively influence prospects throughout their consumer journey. Developing an aesthetic and simple website with a clean design can convey professionalism and improve users’ browsing experiences.

Creating a website with simple structures and white background, as well as a colour combination that aligns with brand guidelines can enhance user experience and site usability. Further, implementing best design practices like a visual hierarchy can lower bounce rates, retain users longer, and attract prospects.

Moreover, a well-designed website that is warm, inviting, and bright, easily navigable and accessible can help retain user attention. With a website that performs well and is appealing, businesses can develop brand identity, deliver seamless browsing experiences, and boost conversions.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

Read the original article

[6 minute read]