Pollock Communications and Today's Dietitian polled 1,173 registered dietitian nutritionists to identify what consumers are looking for when the grocery shop.
With the pandemic affecting consumer behaviour, customers today look for characteristics like “convenience”, “healthy” and “taste” when it comes to food shopping. Prioritising immunity, affordability, and comfort can help food brands reach out to consumers in 2022, as per the report.
Online food shopping is the biggest trend resulting from COVID-19, which is expected to continue when the outbreak is over, according to nine out of 10 survey respondents. Also, consumers buying food online are also doing so as they want “pandemic-era” safety.
95% of nutritionists say that snacking increased amid COVID-19. Fermented foods like yoghurt, blueberries, seeds, exotic fruits were ranked high among the top 10 superfoods. In addition, dietitian nutritionists urge customers to be cautious of nutrition information provided by influencers.
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