Use email marketing to nurture leads gained through social media

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 05, 2022, 1:01 AM UTC

After identifying prospects on social media, brands must engage with them over emails as well.

As email is a smart way to continue nurturing relationships over time, brands should use email marketing to nurture leads gained from social channels. After attracting prospects on social media, marketers must try and get them on their email list.

Similarly, marketers can also reach out to users via direct messages. But, customers might also feel uncomfortable with brands reaching out to them with a DM. In order to tackle this discomfort that customers may have, brands should avoid using automated DMs. Instead, they should try striking genuine conversations with their leads.

When it comes to social media content, brands must rely on testimonials, in various formats like video and graphics, to provide customers with social proof. It can help marketers convince users to make a purchase. But, make sure the brand’s social profile clearly communicates about the company. Further, host live events and run ads to gain audience attention.  

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