Brands must enter the metaverse at the earliest and begin experimenting

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 06, 2022, 4:13 PM UTC

Brands must start experimenting with metaverse strategies now to establish a set of identities and rules of engagement eventually.

No one really knows how the metaverse will shape up and which brand will prove to be a catalyst of change. It is crucial that businesses experiment with different strategies and engagement tactics to test what works best for them.

Businesses should focus on creating a profile of the audiences they want to interact with beforehand. Brands must identify key players and opportunities to grow in the metaverse. Similarly, brands should focus on creative ideas to build metaverse communities.

Brands that thought they had time before jumping on to TikTok were left out when the social platform became popular. Brands must act fast if they do not want to miss the metaverse bus.

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