Reviews enable consumers to share their product, service, and customer experiences with others.
When used correctly, reviews can augment SEO ranking and act as trust signals. Off-site SEO initiatives like building credible backlinks, being active on social media, or creating a profile on third-party review platforms can help brands enhance search rankings.
Kyra Sammis, customer success manager at Trustpilot, says, that as per Moz.com, “Offsite SEO-related factors like third-party reviews carry more than 50% of the ranking factor weight.” Referral traffic from third-party review sites can further boost SEO efforts, as many have high authority and trust levels.
The star ratings feature displayed in SERPs builds trust and drives click-through rates. To increase the frequency of web pages appearing in organic search results, display customer reviews on key landing pages. Integrate long-tail search queries and phrases from reviews in marketing copies.
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