Global email marketing software market to reach $2.53 billion by 2028

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 07, 2022, 5:21 PM UTC

In the “Email Marketing Software Market, 2022-2028.” study, Fortune Business Insights profiled companies like Salesforce, HubSpot and AWeber Communications.

According to the report, the global email marketing software market's size is projected to grow at a CAGR of 10.7% to reach $2.53 billion by 2028. In 2020, the market stood at $1.12 billion, which was projected to reach $1.24 billion in 2021.

This growth is likely to be driven by the rising adoption of digital marketing by organisations as well as the emergence of several startups, small scale and big scale organisations. Other factors including - the rising adoption of ecommerce platforms and digital services and the rising demand for high-speed internet, are further fuelling this growth.

The study shows that North America will dominate the email marketing software market share. But, low email delivery rates and server issues could hamper the progress of the global email marketing software market in the coming years.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings

Read the original article

[9 minute read]